Woven into the fabric of Denver’s Cherry Creek neighborhood, Cherry Lane is a study in refinement—a destination that channels the charm of European side streets into a distinctive retail and dining experience.

Tasked with naming and crafting the identity for Cherry Lane, Michael Hsu Office of Architecture sought to translate the spirit of Cherry Lane into a design language that is both storied and sophisticated. A custom book design, layered with tactile details, serves as an invitation to fitting brand partnerships—an artifact that embodies the quiet elegance of this timeless experience.

Defined conceptually by a single idea: “Denver’s urban outdoors meets the elegance of European streets.”

Architectural design by Michael Hsu Office Of Architecture. Renders in collaboration with Tryba Architects.

Conceptual signage and wayfinding.

A refined, and timeless wordmark. Paired back and understated, leaving room in the spotlight for it’s brand partners.

Arizona Mix by Dinamo Typefaces serves as the primary typeface. A blend of typographic qualities embodying both old and new.

Conceptual signage and wayfinding.

Curated booklets were tailored and pitched to potential brand partners, each containing proposed spaces and storefront concept designs.